Basic Marketing
Your business name and tag line should clearly reflect what your selling. If a 10-year old read your business name and tag line would they know what
you offer?   This greatly effects your marketing strategy.  If a ten-year old can not read your business name tag line and know "your business
awareness" you need to heavily concentrate on marketing (long term recognition) instead of advertising (instant gratification.)      
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Conventional Marketing is Dead
The marketing world is changing drastically as we enter 2014. It appears rationality has simply gone out the window as people panic in times of
economic crisis. Examples of companies doing the exact opposite of what they should be doing happen daily. These businesses are ran by extremely
intelligent people hiring other extremely gifted individuals to form teams, brainstorm, propose and ultimately decide upon the best appoach.  
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MARKETING 101
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